Direct Impact Test Marketing Program
THE DIRECT IMPACT™ PROGRAM:
Test Marketing, Lead Generation & Pre-Sales Roadmap
for Your Project’s Success
Our proven information-gathering and marketing techniques help you identify, contact and meet hundreds of age- and income-qualified seniors, their adult children and professional referral parties who are prospective residents, customers or referral sources for your planned senior living community.
You will know exactly how they react to your product including: market draw, unit mix, pricing, pros and cons of various amenities and service packages, and your architect’s design plans. Feedback from these prospective customers and referral parties affords you the opportunity to modify your plans to suit the market. You can redesign an unpopular feature, or elaborate on one that is a good selling point.
You’ll be developing a project that is designed for success before you’ve even broken ground!
LOOK BEFORE YOU LEAP
Before you sink countless hours and a considerable amount of money into planning a retirement community or assisted living development, it pays to back up your intuitions with hard facts. A Direct Impact™ Study from The Roche Associates will provide you with the data, statistical analysis, and recommendations you need to proceed confidently and intelligently with your development project.
Description, Benefits & Objectives of The Direct Impact™ Test Marketing, Lead Generation & Pre-Sales Program
The Roche Associates’ unique Direct Impact™ program combines focus group and survey research techniques with a marketing focus. It is an action-oriented market research program that will place hundreds of prospective residents and scores of key referral parties for a planned senior living community in front of the development team and sponsor(s) for the proposed project.
The Direct Impact™ consumer research and test marketing program utilizes effective sales traffic educational seminars, specifically designed to attract prospects and referral parties to an appropriate venue where your project concept can be introduced and tested. The planned senior living product is tested by means of a customized questionnaire that addresses crucial market research questions specific to your project. This questionnaire is developed in consultation with your project development and management team.
As a result of the consumer market research collected and analyzed by The Roche Associates, you will find out whether or not your senior living project, as planned, will “sell.” Plus, you will discover what adjustments, changes and revisions in your unit mix, pricing, service package, amenities or features need to be made to develop a more “marketable” senior living product.
The Direct Impact™ Program has been employed to test market, generate leads for, and establish the foundation for pre-sales for active adult communities, assisted living communities, continuing care retirement communities, independent living communities, life care communities and rental retirement communities of all types.
Through the Direct Impact™ lead generation program, your project development and marketing team has the direct face-to-face opportunity to educate hundreds of qualified prospects and referral parties about the advantages, benefits and major selling points of your project.
In marketing engagement after marketing engagement over the past 31 years, The Roche Associates has found that the key to a successful sales program is to properly educate the “market” about your senior living community product. And the best means of educating the market about a given senior living community is through an in-depth test marketing and sales enhancement program like The Roche Associates’ Direct Impact™ program.
The Direct ImpactTM program has been designed to meet the following objectives with regard to a given senior living community project:
Cost / Benefit Analysis
Prior to making a commitment to invest possibly a millions of dollars in equity and obligate your business, organization, entity or partners for several millions of dollars through loans for your project, you need to be reasonably certain there is strong market demand for the senior living community being planned. Furthermore, it makes good business sense to better pin down the unit mix, pricing and service package being considered for your planned senior living community project. The Roche Associates’ proposed Direct Impact™ program will provide the answers you require and as a result substantially help cut down overall marketing and carrying costs for your planned project with a better defined product.
The value of the Direct Impact™ consumer research and test marketing program far surpasses the investment for the program, which only comes to a tiny fraction of the overall development costs of a given project. Our distinctive Direct Impact™ program is the solution to any concerns your organization, business, partners, lenders or investors may have regarding “missing the market.” The results of our consumer research and test marketing initiative will help you bring to market a senior living community project that is sharply focused and more marketable.