In-Depth Market Research
“MARKET-DRIVEN” RESEARCH SERVICES TO IMPROVE AND DEVELOP
ASSISTED LIVING, RETIREMENT COMMUNITY & NURSING CARE PRODUCTS,
PROGRAMS AND SERVICES THAT ARE DESIGNED FOR SUCCESS
The Roche Associates can assist you and your assisted living or retirement community or nursing care center to develop, package, price, and promote senior living products and services that are designed to sell better because they are “market-driven.” We provide a comprehensive line of both quantitative and qualitative market research services that are customized to meet the unique requirements of your senior living community’s or nursing care center’s situation. Our approach to understanding what consumer and referral sources want has helped hundreds of senior living communities and nursing care centers like yours expand their market share and drastically increase their revenues. Our research resources and knowledge base also can set the stage for development of new specialized products, programs or services that are more marketable. This applied knowledge comes from the surveying of tens-of-thousands of customers and prospects about their product preference ideas and purchasing patterns.
The Roche Associates also has created a cost-effective test-marketing program which can reduce the risk of developing new facilities, programs or services. Our proven information-gathering and marketing techniques help you and your organization develop more marketable programs and services. What target market groups have to say will either confirm or negate many of your assumptions.
You can find out exactly how your target market groups react to your planned senior living product or services, including:
- unit mix;
- the pros and cons of various features, services and benefits;
- market draw;
- and your planned promotional channels.
Based on feedback from these prospective customers, you will have the opportunity to modify your senior living or nursing care products or services to suit the market. You can redesign an unpopular feature, or elaborate on one that looks like a good selling point. You will be able to develop or modify a product that is better designed for success.
Research design and methodology, sampling and state-of-the-art statistical analyses are all in-house capabilities. Since The Roche Associates does not have to subcontract for special support services, we are able to be very competitive in pricing our market research services. All of our work is performed in the strictest of confidence.
Our customer and market research products include the following:
v CUSTOMER SATISFACTION SURVEYS
Mail surveys, a telephone survey, or personal interviews can be employed to conduct a customer satisfaction study.
v MARKETING & SALES ASSSESSMENT: THE PROBLEM-SOLVING MANAGEMENT TOOL
Perception is reality. The impressions your facility, staff and programs make upon your current and future customers define your degree of success in the marketing and selling of your senior living and nursing care products and services. Our Marketing & Sales Assessement provides you with an objective, unbiased opinion about where you stand in the eyes of your customers, their families and your key referral sources.
v FOCUS GROUP RESEARCH
Focus group research entails a qualitative approach to gaining an in-depth understanding of the values, motives, desires, and wants of a given sample of consumers.
v MARKET SHARE PROFILE AND TREND ANALYSIS
Market share can make or break your facility. Undetected shifts in your market share usually spell trouble. To be successful on a continuing basis in the senior living retirement community business, it is not enough just to watch the bottom line. You need to be vigilant about how your market share is changing and from where and how your inquiries are originating. A market share profile and trend analysis study compiles and analyzes relevant characteristics of your existing senior living community or nursing care residents and sales leads.
v SENIOR LIVING PRODUCT & PROGRAM TEST-MARKETING
Test-marketing, when properly done, constitutes one of the most cost-effective methods to evaluate the market for your project or programs while giving you a direct opportunity to participate in consumer research.
A well-executed test-marketing program offers benefits not normally associated with other forms of “pure” research activities. The benefits are: prospect mailing list development; marketing of the host organization; and direct client exposure with the target market. Of these benefits, the direct client exposure with prospective residents is very significant.
In most other forms of research, the client only receives information from a third party, the market research firm itself. In the case of an effective test-marketing program, the client gets to see, hear, feel and sense first hand the reaction of potential customers and residents of the proposed senior living community project or program.
Contact us at 1-800-596-8183 today to learn more about all of these services!