Bryan E. McKeever is Vice President of Marketing for The Roche Associates, Inc.

Since joining The Roche Associates in 1997, Mr. McKeever has orchestrated, developed and managed scores of specialized direct marketing and research campaigns for the firm’s senior living community clients.

Prior to joining The Roche Associates, Mr. McKeever worked for The Affiliated Chambers of Commerce of Greater Springfield, Inc where he played an integral part in a market research study designed to gather intelligence on ways to better promote, support and enhance the economic health of the area’s business community.

Mr. McKeever holds a Bachelor of Science degree in Business Administration from Massachusetts College of Liberal Arts.


Mr. McKeever has primary responsibility for overseeing the planning, development and management of The Roche Associates’ Direct Marketing Division.