IN-DEPTH MARKET RESEARCH
“Market-driven” research services to improve and develop assisted living, retirement community & nursing care products, programs and services that are designed for success.
The Roche Associates can assist you and your assisted living or retirement community or nursing care center to develop, package, price, and promote senior living products and services that are designed to sell better because they are “market-driven.” We provide a comprehensive line of both quantitative and qualitative market research services that are customized to meet the unique requirements of your senior living community’s or nursing care center’s situation. Our approach to understanding what consumer and referral sources want has helped hundreds of senior living communities and nursing care centers like yours expand their market share and drastically increase their revenues. Our research resources and knowledge base also can set the stage for development of new specialized products, programs or services that are more marketable. This applied knowledge comes from the surveying of tens-of-thousands of customers and prospects about their product preference ideas and purchasing patterns.
The Roche Associates also has created a cost-effective test-marketing program which can reduce the risk of developing new facilities, programs or services. Our proven information-gathering and marketing techniques help you and your organization develop more marketable programs and services. What target market groups have to say will either confirm or negate many of your assumptions.
You can find out exactly how your target market groups react to your planned senior living product or services, including:
- Market draw
- Unit mix
- Planned promotional channels
- The pros and cons of various features, services and benefits
Research design and methodology, sampling and state-of-the-art statistical analyses are all in-house capabilities. Since The Roche Associates does not have to subcontract for special support services, we are able to be very competitive in pricing our market research services. All of our work is performed in the strictest of confidence.
Our customer and market research products include the following:
CUSTOMER SATISFACTION SURVEYS
MARKETING & SALES ASSESSMENT: THE PROBLEM-SOLVING MANAGEMENT TOOL
FOCUS GROUP RESEARCH
MARKET SHARE PROFILE AND TREND ANALYSIS
SENIOR LIVING PRODUCT & PROGRAM TEST-MARKETING
A well-executed test-marketing program offers benefits not normally associated with other forms of “pure” research activities. The benefits are: prospect mailing list development; marketing of the host organization; and direct client exposure with the target market. Of these benefits, the direct client exposure with prospective residents is very significant.
In most other forms of research, the client only receives information from a third party, the market research firm itself. In the case of an effective test-marketing program, the client gets to see, hear, feel and sense first hand the reaction of potential customers and residents of the proposed senior living community project or program.