The Roche Associates has 36 years of experience in helping our clients raise occupancy rates, often at twice the national fill-up averages. And, we can help you to keep your occupancy rates at 95%+ once you’ve achieved your goal. We can work with you to pre-sell units in a new community, or to fill a community if occupancy rates are lagging. We also specialize in turn-arounds.

We do so through a combination of strategies that we have honed over the years to create success for our clients.  These include:

  • In-depth market research to determine what differentiates your community from others in the region

  • Developing a strategic marketing plan

  • Hosting events to generate on-site traffic and build a qualified leads’ base

  • Sales training for converting leads into deposits

  • Oversight and management of the marketing and sales process as needed


Here are just some of our occupancy generation results:

  • Sustained 98% occupancy at the 90-unit Keystone Commons independent living, assisted living and memory care community in Ludlow, Massachusetts, despite turning over 39% of its units (35 units).
  • Maintained 95% occupancy at the 186-unit Keystone Woods, an independent living, assisted living and memory care community located in Springfield, Massachusetts, despite experiencing significant unit turnover of 61 units (33% turnover rate).
  • Doubled occupancy at The Tradition-Prestonwood, a start-up independent living retirement community located in Dallas, Texas (filled 152 of 220 units to date).
  • Nearly doubled occupancy at Keystone Place at Legacy Ridge, a start-up independent living, assisted living and memory care community located in Westminster, Colorado (filled 130 of 160 units to date).
  • Obtained 60% reservations and achieved 45 net move-ins at Villa Grande at Sarasota Active Adult Independent Living Retirement Community in Sarasota, Florida within eight months of opening in one of the toughest housing markets in the U.S.
  • Achieved 100% occupancy at Renaissance West at North Bend Crossing, a 122-unit independent living, assisted living and memory care new start-up community.

Give us a call today at 1-800-596-8183 to discuss how we can help you meet or exceed your occupancy goals.